There’s a lot of noise online about what successful people do.
They wake up at 5AM.
They cold plunge.
They drink mushroom coffee.
They read four books before sunrise.
And if you’re not doing it too?
Apparently, you “don’t want it bad enough.”
Let’s cut the crap.
You don’t need to join The 5AM Club to be successful.
You need a system.
A rhythm.
A way to focus your time and energy on what actually moves the needle—whenever you work best.
And that’s what DROP gives you.
This isn’t an anti-5AM rant.
I’m up by 5:15 most mornings. I train, read, meditate, and clear my head before the house wakes up.
It works for me.
But here’s the truth:
It doesn’t work for everyone.
And you’re not a failure if your deep work happens at 9PM instead of 5AM.
Let’s unpack it.
What Is The 5AM Club, Really?
The 5AM Club idea comes from Robin Sharma’s book of the same name.
The premise is simple:
“Own your morning, elevate your life.”
Wake up at 5AM. Spend the first hour in a 20/20/20 routine:
- 20 mins exercise
- 20 mins reflection (journaling/meditation)
- 20 mins learning (reading/podcasts)
The idea is to beat distractions, build momentum, and start your day ahead of everyone else.
Sounds great, right?
For some people, it is.
But for others?
It’s a recipe for exhaustion, guilt, and a pile of unread books next to a neglected alarm clock.
Here’s What the 5AM Club Gets Right
Let’s not pretend it’s all nonsense—because it’s not.
The 5AM Club works for people who:
- Thrive with early morning quiet
- Have the discipline to stick to it
- Need space to think before the day kicks in
- Want a powerful start to build momentum
Now I give The 5am Club a lot of shit, not because of the concept, but rather the fact so many influencer type plebs position it as the only way.
The ironic thing, the 5am Club absolutely works for me. It fits my rhythm.
Before the kids are awake, I’ve already moved my body, sharpened my mind, and planned my day.
But that doesn’t make me better than you.
It just makes me someone who naturally rises early and found what works for me.
The problem isn’t with 5AM itself.
It’s with the way it’s sold—as the only path to success.
Where the 5AM Narrative Falls Apart
The 5AM Club starts to get toxic when it becomes:
- A measure of how “serious” you are
- A stick to beat yourself with
- A guilt trip for anyone who sleeps past sunrise
- A rigid rule that ignores your biology and lifestyle
Not everyone can—or should—get up at 5AM.
- Parents with babies? Forget it.
- Night owls with creative flow at midnight? Why force it?
- People who work late or need 8 hours of sleep? They’ll crash.
Waking up earlier isn’t the win.
Waking up aligned with your own rhythm is.
DROP doesn’t care when you start your day.
It just helps you make sure what you do in that day actually matters.
DROP Doesn’t Dictate Your Schedule—It Helps You Build One That Works
Here’s the key difference:
- The 5AM Club tells you when to work
- DROP helps you decide what to work on—and why
Every week, DROP gives you a process to:
- Dump everything out of your head
- Review what matters most
- Offload what’s not yours to do
- Plan your week in a way that fits your life
That might mean:
- Deep work in the early morning
- Focus sprints after the school run
- Strategic thinking after dinner
- Rest days mid-week
- Zero laptop time on Sundays
It’s not about what time you get up.
It’s about building a system that respects how you operate best.
Success Has Nothing to Do With Your Alarm Clock
I’ve coached business owners earning six and seven figures who don’t wake up until 8:30AM.
Why?
Because they work better in the evenings.
Because they put their kids to bed and then do deep work from 9PM to midnight.
Because they’ve built a system around when they perform best.
And guess what?
They’re crushing it.
Not despite their schedule—because of it.
DROP doesn’t ask you to become someone else.
It helps you become the best version of you—on your own terms.
If You Want to Wake Up Early, Great. But You Don’t Have To.
If you love the quiet of a 5AM start?
If early mornings give you clarity and energy?
Own that.
But if it feels like hell every time your alarm goes off?
If your brain doesn’t kick in until 10AM?
If your best work happens in the still of the night?
You’re not broken.
You just don’t fit someone else’s mould.
DROP doesn’t require early mornings.
It requires honesty.
- About what drains you
- About what energises you
- About how you actually work best
And then it gives you the structure to build a week around that truth.
Structure Beats Slogans. Every Time.
“Win the morning, win the day” sounds sexy.
But what if you win the morning… and still waste the rest of the day?
DROP isn’t a slogan. It’s a system.
It works whether you’re up at 5AM or 11AM.
It’s not about when you start—it’s about what you do consistently that actually moves the needle.
No shame.
No hustle worship.
Just a process that works.
Want a System That Works for Your Life?
You don’t need to join a club.
You don’t need to fake a morning routine that makes you miserable.
You need clarity.
You need structure.
You need flexibility.
You need DROP.
Here’s how to get started:
- Buy the book – Control Your Time or Stay Stuck: You Choose
- Join the DROP System training and build a week that works for you—not some influencer’s version of success
Because real productivity isn’t about being up early.
It’s about being intentional.
Leave a Reply