DROP didn’t start as a business idea.
It didn’t begin as a framework.
And it definitely wasn’t designed in a clean whiteboard session with some “let’s disrupt productivity” branding strategy.
It started in survival mode.
Then it became a legacy.
Now it’s a lifeline—for others, not just me.
But if you’re wondering where it really came from, how it was developed, and whether it’s just one man’s theory or something that’s actually worked in the real world… this one’s for you.
DROP Wasn’t Designed—It Was Discovered
Let’s rewind.
I was Managing Director of someone else’s business.
I was working 65+ hours a week, waking up at 2am with “oh shit” thoughts on repeat, and convincing myself that a few bedtime stories counted as quality time with my daughter.
Then the pandemic hit.
My second daughter was born.
I stood up for paternity leave and ended up having to trade it for two weeks of home working.
When I returned, I’d been replaced. Quietly. Subtly. But undeniably.
For 15 more months, I stuck it out—convinced that the promise of shares and a big future payday would be worth it.
It wasn’t.
I finally walked away with my health rattled, my confidence shredded, and my time in tatters.
DROP wasn’t born from ambition.
It was born from necessity.
I Didn’t Build a System to Sell—I Built One to Survive
At the start, there was no name. No brand. No structure.
Just scribbles in a notebook.
Mind maps. Frustration. Chaos.
An overwhelming need to breathe and take back some control.
So I started dumping my thoughts.
Reviewing what actually mattered.
Offloading everything that didn’t need to be mine.
And planning each week in a way that fit the reality of my life—not the fantasy version sold by influencers and YouTubers.
Over time, this process became reliable.
Every week, I reset.
Every week, I took back control.
Every week, I made real progress—without falling apart again.
Eventually, I gave it a name: DROP – Dump, Review, Offload, Plan.
The First People I Tested It On? My Clients (And They Didn’t Know It)
At the time, I was coaching business owners.
Helping them manage overwhelm. Scale better. Work smarter.
And I started slipping bits of DROP into our sessions.
- I helped them do their first real brain dump.
- I guided them through what to prioritise.
- I showed them how to say “no” without guilt.
- I taught them how to plan a week they could actually stick to.
I didn’t announce it as a system.
I just used what worked for me and watched what stuck.
And guess what?
They lit up.
It wasn’t just helpful—it was transformational.
For sole traders. For agency owners. For contractors. For founders. For neurodivergent clients. For overachievers. For people who were quietly falling apart behind the scenes.
DROP didn’t just help me rebuild.
It helped them stay on track, reduce their stress, and start leading their time instead of being ruled by it.
It’s Been Tested, Refined, Broken, and Rebuilt Again
I’ve been using DROP weekly for years.
But I’ve also pressure-tested it with real people in real-life chaos:
- Business owners with kids and zero time
- Team leaders juggling client work, sales, and admin
- Creatives who struggle with focus and energy
- Neurodivergent clients who’ve tried every system and never found one that sticks
- Burned out founders who couldn’t take another day of overwhelm
It’s been poked, prodded, questioned, challenged—and it’s held up.
Because it isn’t rigid.
It flexes with you.
It bends but doesn’t break.
And it brings you back to clarity every single week.
DROP Wasn’t Created for Everyone—But It’s Working for More People Than I Ever Expected
At first, I thought it was just my way of coping.
Then I saw the lightbulb moments in coaching sessions.
Then I refined the language, gave it structure, and tested it with groups.
Then I wrote the book—Control Your Time or Stay Stuck: You Choose.
And now?
DROP is becoming the system people didn’t realise they were missing.
Not because it’s fancy.
Not because it’s the only way.
But because it works.
It meets people where they are.
And it gives them back their time—not by adding more to their plate, but by helping them finally see what doesn’t belong on it in the first place.
Tested in the Wild. Refined in the Real World. Shared Because It Works.
This isn’t theory.
It’s not a “framework” developed in a quiet co-working space.
DROP was tested during 2am anxiety attacks.
Refined during burnout.
Rebuilt during life transitions.
And now used by:
- Busy professionals trying to stay sane
- Entrepreneurs scaling without structure
- Parents who want to do well at work and still be there for bedtime
- Leaders who need space to think—not just sprint
It’s not a productivity cult.
It’s a rhythm for real life.
So, Was DROP Tested on Real People? Damn Right It Was.
- I tested it on myself—when everything was broken.
- I tested it on clients—without calling it DROP at the time.
- I refined it with feedback, results, and lived experience.
- And now I teach it as a proven system for sustainable success.
Every week I run it in my own life.
Every month I help new people adopt it.
Every quarter I look for ways to evolve it.
And every time I see someone finally feel in control again—I know it’s working.
DROP isn’t a trend. It’s not a funnel. It’s not a PDF download.
It’s the system I wish I had before I broke.
And it’s the system I’m proud to now give to others—before they do.
Ready to Try the System That’s Been Battle-Tested in Real Life?
I’m not asking you to believe the hype.
I’m asking you to believe in yourself—with the right tools behind you.
DROP works because it was built for people like you.
Not perfect people. Not productivity nerds.
Real people. With lives. With chaos. With goals that matter.
- Buy the book – Control Your Time or Stay Stuck: You Choose
- Join the DROP System training and finally get a weekly rhythm that resets you—without guilt, pressure, or fluff.
Because this system?
It was tested on someone who needed it to function.
And it saved his life.
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