You’ve probably heard it.

Hell, maybe you’ve said it.

“Isn’t time management just common sense?”

The implication?
That if you’re struggling with your time, it’s your fault. You’re lazy, disorganised, not switched on enough.

But let’s call that out for what it is: total bollocks.

Because if time management really was just common sense…

  • You wouldn’t be staying up late finishing work that should’ve been done hours ago
  • Your to-do list wouldn’t look like a guilt-trap of unfinished intentions
  • You wouldn’t be constantly firefighting, dropping balls, or losing track of what matters

Knowing what you should do is not the same as doing it.

And that’s exactly why DROP exists.


Common Sense Isn’t Common Practice

Most people know the theory:

  • Prioritise your top tasks
  • Don’t overcommit
  • Say no more often
  • Focus on one thing at a time
  • Leave space to think

We’re not short on information.

We’re drowning in it.

The issue isn’t what people know.
It’s the complete lack of structure, support, and rhythm that turns that knowledge into something they can actually follow through on every week.

Because real time management isn’t about IQ.
It’s about consistency.

And common sense doesn’t deliver that.


You’re Not Failing Because You’re Stupid.

You’re failing because:

  • You’re overwhelmed
  • You’ve got 47 tabs open (in your brain, not just your browser)
  • You’re reacting to everything around you
  • You’re trying to keep it all in your head
  • You’re using energy just to remember what you need to do

That’s not a lack of intelligence.
That’s a lack of system.

You don’t need more advice. You need a rhythm.

You need something that resets you, grounds you, and gives you a way to recalibrate every single week.

That’s what DROP does.


What Makes DROP Different?

Most “time management advice” is built for ideal conditions:

  • No kids
  • No team relying on you
  • No last-minute changes
  • No decision fatigue
  • No pressure
  • No chaos

In other words: it’s hypothetical.

DROP was built in the real world:

  • Between back-to-back meetings
  • While juggling three businesses
  • During burnout recovery
  • With 2am panic wake-ups
  • With family needs, team drama, and relentless incoming noise

DROP wasn’t created in a productivity lab.

It was created in the chaos.
And it was built to survive it.


DROP Turns “I Know” Into “I Do”

You already know that planning your week makes sense.

But have you ever actually done it—consistently?
Without falling off after week two?

That’s the gap.

DROP gives you a simple, repeatable, four-step structure:

  1. Dump – Empty your mind. Get it all out so you can breathe again.
  2. Review – Look at what’s on your plate. What actually matters this week?
  3. Offload – Let go of the crap. Delete, delegate, defer. Lighten the load.
  4. Plan – Use what’s left to design a week that fits your energy and your life.

This isn’t rocket science.

But that’s the point.

You don’t need complexity.
You need a system that fits into your life and sticks.


Smart People Still Struggle With Time

Being sharp doesn’t make you immune to chaos.

I’ve worked with:

  • CEOs
  • Founders
  • Creatives
  • Engineers
  • Consultants
  • Coaches

They all had one thing in common:
They were smart as hell—but still overwhelmed.

Because clever people don’t struggle with knowing what to do.

They struggle with having too much to do, not enough space to think, and no system to reset when it all goes sideways.

DROP fixes that.


You Can’t Manage Time Without Managing Energy

And this is where “common sense” completely falls apart.

Traditional advice treats time like a maths problem:

  • 8 hours in the day
  • X number of tasks
  • Plug it into a planner and go

But that’s not how humans work.

You’ve got meetings that drain you.
Kids that wake you at night.
A brain that needs quiet to think.
Energy spikes at weird times of day.
Emotions, fatigue, anxiety, and interruptions that no time-block can predict.

DROP works with your energy—not against it.

It gives you space to pause, assess, and adapt.

Every single week.


Common Sense Says “Just Get It Done.” DROP Says “Let’s Make It Work.”

Trying to force yourself to follow rigid advice is like trying to run a marathon with your shoelaces tied together.

  • It looks possible.
  • Everyone else makes it look easy.
  • But it doesn’t work for you.

DROP is built on flexibility.

  • It doesn’t matter what time you wake up.
  • It doesn’t matter if you prefer paper or digital.
  • It doesn’t matter if you’ve failed before.
  • It doesn’t matter if your week’s already chaos.

What matters is that you start.
That you come back to the rhythm.
That you build traction, not guilt.


If Time Management Was Common Sense, You’d Already Have It Sorted

So let’s stop pretending this is about intelligence.

Because if it were, your inbox would be empty.
Your calendar wouldn’t feel like a warzone.
You wouldn’t wake up in a panic at 2am wondering what you’ve forgotten.

The reason DROP works?

Because it meets you where you are—and builds from there.

It simplifies.
It resets.
It creates momentum.

One week at a time.


Ready to Turn Common Sense Into Weekly Practice?

You’re not broken.
You don’t need more motivation.
You don’t need another productivity podcast shouting at you to “just be better.”

You need a system.

One that respects your brain.
Your life.
Your mess.
And your potential.

That’s DROP.

  • Buy the book – Control Your Time or Stay Stuck: You Choose
  • Join the DROP System training and stop relying on common sense to get you through chaos

Because real success doesn’t come from knowing what to do.

It comes from building the rhythm to actually do it.



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