It’s a fair question.
Because let’s be real—productivity is a saturated space.
Everywhere you turn there’s a “guru” preaching 4am cold plunges, 12-step morning routines, and the secret sauce to unlocking your alpha potential… as long as you subscribe to their YouTube channel, buy their planner, and smash green juice before sunrise.
So again—what makes me different?
Here’s the answer.
I’m Not a Productivity Guru. I’m a Burnout Survivor.
I didn’t build the DROP System because I wanted to become a brand.
I built it because I was breaking.
For years, I was a Managing Director building someone else’s business.
Six-figure pressure. 65+ hour weeks.
No time for lunch, no real presence at home.
I convinced myself I was doing enough—until my body, my mind, and my family told me otherwise.
I wasn’t living. I was enduring.
Then my second daughter was born.
I stood up for paternity leave, got shut down, and came back from two weeks of remote working to find I’d been replaced.
That was my moment. Not of inspiration—but of collapse.
I didn’t need a motivational quote.
I needed a way to get through the next day without falling apart.
That’s when DROP was born.
I Didn’t Study This in Theory—I Lived It in Real Life
I’ve never done a formal qualification in productivity.
But I’ve read more books, white papers, and studies on neuroscience, behavioural psychology, focus, and time management than most “experts” with a certificate on the wall.
Not to sound clever.
Not to build a brand.
But because I was desperate to find something that worked.
Something that made the noise stop.
Something I could trust to hold me every week—when the wheels inevitably fell off.
DROP Was Built for Me. Then It Became About My Daughters. Only Now Is It for You.
The first version of DROP was messy.
It didn’t have a name.
It lived in a notebook.
It wasn’t marketable or branded.
It wasn’t a system—it was survival.
But it worked.
And once I started using it with clients, I saw it wasn’t just my system—it was the system they didn’t know they needed.
Then I looked at my daughters and realised:
I don’t want them growing up believing they have to burn out to prove they’re enough.
I want them to always stay in control of their time, their energy, and their worth.
So I kept refining it.
And only now—after seeing it work across businesses, brains, lifestyles, and personalities—am I sharing it.
Most Productivity Experts Sell a Dream. I Deliver a System.
Here’s the real difference:
- They preach hustle. I teach rhythm.
- They build frameworks. I give you structure.
- They talk about time in theory. I help you take control of it in practice.
- They want to sell you a new tool. I help you use what you’ve already got.
- They show you how they work. I help you figure out how you work best.
Because productivity isn’t about doing more.
It’s about doing what matters—and doing it consistently without breaking yourself in the process.
That’s what DROP gives you.
This Isn’t a Productivity Cult. It’s a System That Works in the Real World.
You don’t need to be a morning person.
You don’t need to time-block every second.
You don’t need to pretend you enjoy journaling every emotion.
What you need is:
- A place to clear your head
- A process to make sense of what matters
- A way to offload the stuff that’s not yours to carry
- And a simple plan you can actually follow each week
That’s what DROP is.
Built for business owners. Parents. Neurodivergent minds. High performers. Exhausted leaders.
Anyone who’s ever said, “I know I can do more—but I can’t keep doing it like this.”
And Unlike the Others—I’m Still in the Trenches With You
I’m not sat on a beach living off affiliate links.
I’m running businesses.
I’m coaching clients.
I’m raising two daughters.
I’m writing, leading, delivering, and doing the work every damn week.
DROP isn’t something I created and left behind.
It’s the system I still use every Monday morning without fail.
Because life keeps moving.
And without a rhythm, it’ll chew you up.
So What Makes Me Different?
- I don’t have all the answers. But I’ve lived the questions.
- I’m not pretending this is magic. But I know it works.
- I’m not here for your likes. I’m here for your breakthrough.
- I don’t build ivory tower systems. I build stuff that sticks.
- I don’t sell hype. I sell reality—and how to take control of it.
If You’re Ready for a System That Finally Works—This Is It
This isn’t about joining a movement.
It’s about finally getting your time back.
Not in a year. Not when life calms down.
Now.
DROP works because it’s been tested in the trenches—not on a whiteboard.
And if you’re sick of hearing what worked for someone else?
Let’s figure out what will work for you.
- Buy the book – Control Your Time or Stay Stuck: You Choose
- Join the DROP System training and start building a weekly rhythm that fits your life—not the one someone else tells you to chase.
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