I didn’t build DROP from a place of ambition.
I built it from rock bottom.
If you’ve ever looked at your calendar and felt like you were being crushed by your own life…
If you’ve ever been “successful” on the outside but shattered on the inside…
Then you already understand where this system came from.
Because before DROP was a tool, a book, or a movement—it was a lifeline.
I Wasn’t Just Busy—I Was Broken
For years, I was the Managing Director of someone else’s business.
It looked impressive from the outside.
High pressure. High expectations.
Always on. Always available. Always performing.
- 6AM to 6PM in the office
- No lunch breaks
- Answering calls while on holiday
- Getting pinged at 10PM and still responding
- Sleeping 4–5 hours a night, max
- Waking up at 2AM with “oh shit” thoughts on repeat
I told myself it was fine.
That this was just what leadership looked like.
That I could handle it.
But the truth?
I was dying inside—and pretending I wasn’t.
Burnout Didn’t Hit Me Once. It Hit Me Repeatedly.
This wasn’t a single event.
It was burnout after burnout.
I’d collapse. Pull back. Convince myself I could power through.
Then I’d go again.
And again.
And again.
Until one day, there was nothing left to push.
I was running on fumes.
I was resenting everyone around me.
And I was ashamed to admit that I’d become the kind of father, partner, and leader I never wanted to be.
The Pandemic Wasn’t My Breaking Point—It Was My Wake-Up Call
When my second daughter was born during lockdown, I fought for paternity leave.
I was told it wasn’t possible.
I settled for two weeks working from home instead.
When I came back, I had been replaced.
Quietly. Subtly. Strategically.
I was still there in title. But everyone knew.
And still, I stayed—for 15 more months.
Holding out for a promised payout.
Convinced that if I just endured a little longer, I’d be “set for life.”
What I didn’t realise until much later?
I wasn’t staying for the payout. I was staying because I didn’t believe I was allowed to walk away.
I Was Owned—And I Let It Happen
At that point, I wasn’t just burnt out.
I was being owned by someone else’s business.
My time. My headspace. My boundaries. My family.
All of it belonged to the person who paid my salary.
And I accepted it.
Because somewhere along the way, I’d swallowed the lie:
Success means sacrifice.
Family comes second.
This is just how it is.
But the further I slipped, the more I realised—this wasn’t just killing me.
It was starting to affect my kids. My marriage. My health.
And that’s when I knew something had to change.
DROP Was Born From Rock Bottom
There was no neat system at the start.
Just scribbles in a notebook and a desperate need to clear my head.
I started dumping everything out.
Then reviewing it.
Then asking, “What the hell can I get off my plate?”
Then building a plan that didn’t break me.
That became DROP:
- Dump
- Review
- Offload
- Plan
Not a clever framework.
A rhythm that helped me breathe again.
Week by week, I rebuilt.
Not just my career.
But myself.
I Had to Relearn What It Meant to Be a Dad, a Leader, and a Human
I stopped pretending bedtime stories made me a present parent.
I stopped saying yes to everything that made me feel important.
I stopped equating value with exhaustion.
And for the first time in years, I started showing up:
- For my daughters
- For my wife
- For myself
DROP didn’t just organise my time.
It helped me reclaim my identity.
The Struggles I Faced Built the System You Now See
- I didn’t create DROP from a retreat centre.
- I didn’t map it out on a vision board.
- I didn’t do it to get rich.
I created it while:
- Fighting off panic attacks
- Missing moments I’ll never get back
- Wondering how the hell I was going to keep going
- Questioning everything I’d built
- Feeling like a failure—while still putting on a strong face
DROP was forged in fire.
That’s why it works.
It’s not theory. It’s therapy.
So When You Ask What Struggles I Overcame to Build This…
Here’s the answer:
- I overcame the lie that more work = more worth
- I overcame the guilt of walking away from something I gave everything to
- I overcame the shame of letting my family see me broken
- I overcame the belief that I had to do it all on my own
- I overcame myself—the part of me that thought this was just how life had to be
DROP came from that place.
That’s why it resonates so deeply with people who are hurting, stuck, or one wrong move away from collapse.
Because I’ve been there.
And I built the way out.
Now It’s Yours—So You Don’t Have to Break Like I Did
If you’re still in that loop…
If you’re holding it together on the outside but falling apart inside…
If you’re telling yourself, “Just one more push and I’ll be okay”…
Let me stop you right now.
You don’t need another push.
You need a system.
One that holds you together before everything else falls apart.
That’s what DROP is.
- Buy the book – Control Your Time or Stay Stuck: You Choose
- Join the DROP System training and reclaim your life before it’s too late.
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