Not the polished answer.
Not the brand story.
The real reason.
Here it is:
I built DROP for myself—because I was falling apart.
I now teach it so you don’t have to.
No marketing angle. No clever positioning.
Just the truth.
It Didn’t Start With Strategy. It Started With Survival.
I didn’t set out to become a productivity coach.
I didn’t dream of launching a productivity system.
In fact, I didn’t care about productivity.
I just needed to breathe.
At the time, I was running someone else’s business as Managing Director.
- 6am to 6pm in the office
- Always on call
- No breaks
- No balance
- No space to think
- No boundaries
- Just pressure, stress, and pretending it was all fine
Behind the mask, I was waking at 2am in panic.
Forgetting what I’d already promised.
Breaking down inside while trying to look like a leader on the outside.
That’s when DROP began—though it didn’t have a name back then.
It was me, a notebook, and the desperate need to feel in control of my own life again.
Then My Daughter Was Born—And Everything Changed
My second daughter was born during the pandemic.
My first had already lost 3 years of me.
I’d convinced myself that a great salary, bedtime stories and a quick cuddle counted as fatherhood.
But I was just surviving.
There… but never present.
So when I stood up for paternity leave and was pressured to trade it for two weeks of remote work instead—I knew the writing was on the wall.
And when I came back to find I’d quietly been replaced?
That was it.
Not the end of the job.
The end of pretending.
The end of putting everyone else first while sacrificing my health, time, and family.
I Built DROP Because I Refused to Let Time Slip Away Again
That was the turning point.
I wasn’t building a tool.
I wasn’t crafting a curriculum.
I was clawing my life back from burnout.
I started dumping the chaos out of my head.
Reviewing what mattered.
Offloading what didn’t need to be mine.
Planning each week around what I could actually handle.
And I did that every Monday.
It worked.
It gave me structure.
It gave me space.
It gave me back myself.
DROP became my rhythm. My reset. My oxygen mask.
But Then I Realised—It Was Bigger Than Me
As I rebuilt, I saw what I’d missed:
- The three years of my eldest daughter’s life that I’ll never get back
- The moments where I wasn’t there, even when I was in the room
- The emotional toll my absence had taken, not just on her—but on me
So I made a decision:
DROP wouldn’t just be my system.
It would be my daughters’ legacy.
A way to help them grow up believing they are enough.
That life isn’t about grinding until they break.
That boundaries matter.
That time is sacred.
That structure is strength—not restriction.
DROP became the tool I’d pass on.
Not to build their careers.
To protect their peace.
Only Then Did I Start Teaching It to Others
It wasn’t a business decision.
It wasn’t part of a content plan.
I started using bits of DROP with my clients—without even naming it.
And I watched it land.
The “holy shit” moments.
The clarity.
The space.
The emotion.
They were feeling what I’d felt.
They were realising how far off track they’d gone.
And they were using DROP to come back home to themselves.
Because the Truth Is… Most People Are Drowning Silently
They’re stuck in a loop of:
- Busyness
- Guilt
- Pressure
- Chaos
- Noise
- Numbness
And the worst part?
They think it’s normal.
I teach DROP now because too many people are suffering like I once did—thinking it’s just the price you pay for ambition.
It’s not.
You shouldn’t have to burn out to feel worthy.
You shouldn’t miss your kids growing up to hit a number.
You shouldn’t feel like your calendar owns you.
I Teach This Because I Know What It’s Like to Break
And I also know what it’s like to rebuild.
Not with hacks.
Not with apps.
With rhythm.
With consistency.
With DROP.
This system saved me.
It helped me reclaim time, presence, confidence, and joy.
I can’t get those lost years back.
But I’ll spend the rest of my life making sure you don’t lose yours.
So Why Do I Teach DROP?
- Because I’ve seen what happens when people wait too long
- Because I’ve watched good people lose themselves to the grind
- Because I want my daughters to have the tools I never had
- And because I know this system works—because I use it every week to run three businesses in 30 hours, raise a family, and still feel like me
I didn’t build DROP for the market.
I built it for myself.
Then my family.
And now—for you.
Because you deserve better.
You deserve time.
You deserve yourself back.
And if I can help you get there—then everything I went through was worth it.
- Buy the book – Control Your Time or Stay Stuck: You Choose
- Join the DROP System training and build your own rhythm before life forces you to.
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