Let’s cut the crap.
You’re right to ask:
Who’s behind this?
Why should I trust them?
Is this just another repackaged routine pretending to solve burnout?
You’ve heard it all before.
And so had I—until the wheels came off my own life and I realised just how hollow most “productivity advice” really is.
This isn’t that.
Because DROP wasn’t built to sell.
It was built to survive. Then it became something far bigger.
I Wasn’t Building My Dream—I Was Building Someone Else’s
At the time, I was a Managing Director, helping grow someone else’s business.
On paper, I was winning.
Title, salary, influence, the lot.
But the truth?
- 6am to 6pm in the office.
- No breaks.
- Phone always on.
- Holidays interrupted “just to check in.”
- A relentless sense that I was owned, not employed.
I was constantly firefighting, chronically wired, and emotionally absent from my own life.
I told myself it was worth it.
That it would settle down.
That one day I’d get time back.
But time doesn’t wait—and it sure as hell doesn’t refund what you lose.
The Cost? Three Years I Can’t Get Back
My first daughter was born.
And for the next three years, I convinced myself I was doing enough.
Reading her a bedtime story.
Tucking her in.
Being home most nights.
But the truth?
I was present in body, not in mind.
I wasn’t really there.
And that’s three years I’ll never get back.
I don’t share that for sympathy.
I share it because I know what it feels like to realise you missed moments you can never rewind.
And I swore I’d never let it happen again.
Then Came the Breaking Point
In 2020, during the pandemic, my second daughter was born.
This time, I wanted to do things differently.
I stood up for my right to take paternity leave—not as a luxury, but as a father’s responsibility.
The reaction?
Let’s just say I was made to feel like a burden.
Like I was choosing family over loyalty to the business.
I ended up having to give that leave up, trading it for two weeks of home working.
When I returned?
I’d been replaced.
Quietly. Carefully. But absolutely.
And yet, I stayed—for another 15 months—fighting to be valued, clinging to the promises of future shares and a big payday.
Looking back, I can’t say if that future was ever real.
But I know one thing:
That chapter nearly broke me.
DROP Was Never Meant for Sale. It Was Built for Me.
When I finally walked away, I had nothing left in the tank.
I wasn’t looking to start a business.
I wasn’t looking to coach others.
I just needed to cope.
DROP was born on paper.
A mess of thoughts. A scattered system.
But it worked.
It gave me structure when everything felt like chaos.
It gave me breathing space when the pressure was crushing.
It helped me rebuild—my time, my mind, my self-respect.
And slowly, it gave me the one thing I hadn’t had in years:
Control.
Then It Became About My Daughters
Once DROP became my rhythm, it became clear it was more than a system.
It was a gift. A legacy.
Because if I want anything for my daughters, it’s this:
- That they grow up knowing they are already enough.
- That they never feel they have to hustle for their worth.
- That they build lives filled with purpose, not pressure.
- That they stay in control of their time, their priorities, and their peace.
DROP isn’t about doing more.
It’s about doing what matters—on your terms.
And I’ll teach it to them the same way I live it myself.
Every week. Without fail.
Only After That Did I Start Sharing It
I didn’t launch a website.
I didn’t hire a funnel expert.
I just started helping people who needed it.
And time after time, I saw the same thing:
- Business owners burning out.
- High performers stuck in chaos.
- People who looked successful but felt empty.
- Brilliant minds constantly distracted and overwhelmed.
They didn’t need another motivational quote.
They needed a system.
Not a one-size-fits-all plan.
Not another bloody app.
But a rhythm that respected real life.
That’s DROP.
So Who Am I?
I’m Adam Fox.
Not a guru. Not an influencer.
Not someone who built this to get rich.
I’m a business coach, a husband, and a father of two daughters.
I run multiple businesses. I sit on boards. I write books. I host events.
And I now work under 30 hours a week—without sacrificing impact.
DROP didn’t save my business.
It saved my life—and gave my daughters the dad they deserve.
Why Should You Listen to Me?
Because I’ve been where you are:
- Drowning in tasks
- Overwhelmed by noise
- Guilted by failure
- Spinning a thousand plates
- Trying to be everything to everyone—until there’s nothing left of you
I didn’t find the answer in a book.
I built it, tested it, lived it.
And now I’m sharing it—because it works.
If You’ve Tried Everything Else and Nothing’s Stuck—This Will
DROP isn’t about perfection.
It’s about progress.
It doesn’t demand discipline.
It builds momentum.
It doesn’t pretend life won’t throw curveballs.
It gives you a weekly reset that lets you breathe and adapt.
And it’s not just for now.
It’s for life.
For your kids. Your team. Your legacy.
Ready to Build a Life You’re Proud of—Not Just a Business That Looks Good?
DROP isn’t theory.
It’s lived.
It’s real.
And it’s ready for you.
- Buy the book – Control Your Time or Stay Stuck: You Choose
- Join the DROP System training and build a rhythm that puts you back in the driver’s seat—before burnout makes the decision for you
Because time is your most limited resource.
And how you use it?
That’s everything.
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