Let’s cut straight to it:
Most productivity advice out there isn’t made for you.
It’s made for fictional versions of you.
- The robot who wakes up at 5AM every day, eats kale, and never gets tired.
- The AI-powered ultra-doer with no family, no emotions, no interruptions.
- The mythical machine that smashes 12-hour deep work days while fasting, meditating, and optimising every second.
That’s who most mainstream productivity systems are actually for.
Not you.
Not me.
Not real humans with kids, businesses, staff, moods, hormones, responsibilities, and curveballs flying at us 24/7.
And that’s exactly why most of it doesn’t stick.
Because it’s not designed for life — it’s designed for perfection.
DROP is different.
Let’s get into why.
Productivity for Robots: What It Looks Like
Let’s be honest — you’ve seen the type:
- Time blocks every 15 minutes
- Alarms for hydration and breathing
- Weekly goals colour-coded by quadrant
- A task app synced with a spreadsheet synced with an AI summariser
- Energy tracking via glucose monitor
- Morning routine with 14 non-negotiables before breakfast
Is it impressive? Sure.
Is it scalable for the average person? Not a chance.
You don’t need a master’s in system architecture just to get your week sorted.
That’s not productivity. That’s tech addiction dressed as self-optimisation.
And it’s designed to fail for real people.
Real Humans Don’t Operate on Binary
Productivity “gurus” love rules.
- “Never check email before 11am.”
- “If you’re not up by 5AM, you’re already behind.”
- “Do your most important task first.”
- “Work in 25-minute sprints or you’re wasting time.”
- “Eat the frog.”
But let’s say you’re:
- A parent of a toddler who doesn’t sleep
- A neurodivergent creative who hits flow state at 10PM
- A shift worker
- Someone dealing with grief, burnout, chronic illness, or just life
How’s that advice working for you?
Exactly.
Because those rules are built for machines.
Machines don’t feel. Don’t adapt. Don’t wake up drained or triggered or unexpectedly excited about something else.
You do.
And that’s why you need more than rules — you need flexible rhythm.
You need DROP.
The DROP System: Built for the Messy Middle
DROP wasn’t born in a lab.
It wasn’t created by a 19-year-old productivity influencer with zero responsibilities.
It wasn’t copied from Silicon Valley.
It was built in the real world — in the trenches.
I created it while juggling three businesses, board positions, family life, and a brain that wouldn’t shut the hell up.
I wasn’t trying to become a machine.
I was trying not to break.
DROP was built because the rigid advice didn’t work for me.
And it turns out, it doesn’t work for most people either.
DUMP — Not a morning ritual, a survival mechanism
I don’t do a daily journal at dawn.
I do a brain dump when I’m carrying too much — because I need to.
Real humans don’t stick to perfect habits.
But they can build flexible responses that help them reset — fast.
Dumping your mind onto a page isn’t about discipline.
It’s about relief.
And it works because it meets you where you are, not where the gurus think you should be.
REVIEW — Pattern spotting, not perfection scoring
DROP doesn’t ask if you ticked 100% of your goals.
It asks:
- What helped?
- What hurt?
- What repeated that shouldn’t have?
- What are you carrying that’s no longer yours?
This isn’t an audit.
It’s awareness.
And real humans don’t grow through systems that punish.
They grow through systems that teach.
OFFLOAD — Let go of superhuman expectations
If a system doesn’t let you drop tasks, it’s not built for humans.
It’s built for robots — who never get tired, overwhelmed, or scared.
In DROP, we actively delete, delegate, defer, and ditch — because half the shit we try to do was never ours to carry anyway.
And letting go isn’t failure.
It’s freedom.
PLAN — Structure without straightjackets
You don’t need a perfect plan.
You need a plan that adjusts when life does.
That’s the whole point of planning inside DROP:
- Anchor your deep work
- Buffer for chaos
- Front-load your energy peaks
- Plan rest without guilt
- Leave space for “life happens”
If you need a military-style schedule just to stay afloat, your system is setting you up to drown.
DROP builds your week around your reality — not some fantasy productivity TikTok version of you.
That’s Why DROP Works For…
- The sleep-deprived new parent
- The founder who’s on the verge of burnout
- The ADHD mind that jumps tracks 17 times an hour
- The sales director with a diary full of calls and no time to think
- The shopfloor worker who’s physically drained but mentally wired
- The office manager holding everyone’s shit together while running on fumes
Because DROP doesn’t care what your job title is.
It cares that your time is yours again.
DROP Scales — But Doesn’t Dehumanise
Big organisations love systems.
But they also love treating people like data points.
With DROP, we flip that.
Yes, you can roll this out across teams.
Yes, you can run it at scale with training, coaching, and weekly rhythms.
Yes, you can track progress.
But you do it without stripping the human out.
Because when humans feel:
- Heard
- In control
- Valued
- Focused
- Supported
They show up like never before.
DROP helps people work better — not harder.
That’s where the real ROI comes from.
And you don’t need to burn out your workforce to get there.
The Bottom Line
You’re not lazy.
You’re not disorganised.
You’re not lacking discipline.
You’re just not a bloody robot.
You need systems that honour that.
That flex with your energy, your life, your brain, your chaos.
DROP is that system.
Built by someone who lived the burnout.
Refined through reality.
Proven in the mess.
This is productivity for the rest of us — the actual humans trying to build lives that work.
Buy the book:
Control Your Time or Stay Stuck: You Choose — Written for humans. Not machines. Not influencers. You.
Join the DROP System training:
Self-paced. Real world. No fluff. Bulk licensing available for teams and organisations who want a rhythm that respects real people.
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