Let’s stop sugarcoating it.

You are running out of time.

Not metaphorically.
Not someday in the future.
Right now — this second — your time is being spent.

And most people won’t realise that until they’ve already wasted most of it on stuff that didn’t matter.

You only get one life.

By the time you’re in your 30s or 40s, half of that is already gone.

Still think you’ve got time to spare?

---

4,000 Weeks — That’s It

Let’s steal a concept from Oliver Burkeman’s book — because it hits like a sledgehammer.

The average lifespan?

4,000 weeks.

Think about that.

• You’ve already burned through hundreds, maybe thousands
• You’ll spend over a third of it sleeping
• Another chunk doing admin, commuting, recovering from illness or stress
• And if you’re not intentional, most of it reacting to other people’s priorities

We waste time because we think we’ve got loads of it.

We don’t.

---

Here’s the Truth No One Tells You

We don’t manage time — we spend it.

Every minute you spend in a meeting that could’ve been an email…
Every week you spend chasing goals you don’t care about…
Every year you spend telling yourself you’ll change “next year”…

That’s time you don’t get back.

This is why the DROP System exists.
Not to make you more “productive.”
But to wake you up before you piss away the only life you get.

---

You Don’t Need More Time — You Need to Use It Better

Everyone says the same thing:

“I just need more time.”

But you don’t.
You just need to stop wasting the time you already have.

Let’s be real — your week is already full.
But how much of it is full of stuff that actually matters?

• Time with your family
• Deep, meaningful work
• Building a business you believe in
• Protecting your headspace
• Creating memories
• Looking after your body
• Enjoying the present moment

Now ask yourself this:

“What’s stealing that time from me right now?”

Be brutally honest.

• Pointless meetings?
• Tasks that aren’t even yours?
• Chasing validation?
• Pleasing everyone else while you slowly unravel?

You don’t need a bigger to-do list.
You need a system that helps you stop wasting your life.

---

You’ve Got 4,000 Weeks — If You’re Lucky

This isn’t a metaphor.

If you live to 80, you get 4,000 weeks.

That includes:

• Sleep
• Work
• Admin
• Breakdowns
• Recovery
• Burnout
• Netflix
• Doomscrolling
• Traffic
• Commuting
• Waiting for “the right time”
• Lying awake at 3AM thinking “what the hell am I doing with my life?”

And here’s the thing:
You don’t get a fresh batch next year.

This isn’t a rehearsal.

You don’t get another 4,000 weeks if you screw it up this time.

So if that doesn’t shake you into action — nothing will.

---

DROP Was Built for This Moment

This isn’t a system for people who want another planner.

This is for the people who’ve hit that wall and realised:

“I’m tired of wasting time.”

DROP exists to help you stop reacting — and start living again.

It’s simple — but powerful:

DUMP

Get it all out of your head.
The tasks. The noise. The mental load.

This clears space to think.
To choose. To feel human again.

REVIEW

Ask the hard questions.

• What’s actually working?
• What’s draining the life out of me?
• What have I been doing out of obligation, not intention?

This is where awareness meets action.

OFFLOAD

Let it go.

• The things that aren’t yours
• The tasks that shouldn’t be yours
• The guilt, the pressure, the perfectionism

Free time isn’t about doing less — it’s about doing you.

PLAN

Now rebuild your week.

Intentionally. With boundaries. With clarity.

You only get a few thousand of these.
Make this one count.

---

The Real Goal Isn’t Efficiency — It’s Meaning

Most productivity advice wants you to do more in less time.

Not DROP.

DROP wants you to do less — of the wrong things.
So you can do more of the right ones.

Because here’s what actually matters:

• Time with your kids, before they’re grown
• Doing the work that lights you up
• Being fully present, not half-distracted
• Feeling calm at the end of the day
• Creating a life that’s yours, not one you’re just surviving

If you want to keep measuring success by how “busy” you are, fine.
But don’t come crying when you wake up one day and realise you missed the point.

---

You Can’t Rewind the Clock — But You Can Change What Happens Next

You don’t need to overthink this.

Here’s the challenge:

Start treating your time like your life depends on it — because it does.

DROP gives you the rhythm, structure, and mindset to:

• Clear your head
• Focus on what matters
• Let go of what doesn’t
• And plan a week that serves your life, not steals from it

You’ll still get hit by chaos.
You’ll still have hard weeks.

But with DROP?

You’ll get back on track faster.
You’ll stay focused longer.
You’ll stop drifting — and start living with intention.

---

This Isn’t Optional Anymore

You don’t have unlimited time.
You don’t have a spare life in your back pocket.

You’ve got this week.

You’ve got what you do next.

And you’ve got a choice:
Keep reacting.
Or take control.

---

Buy the book:
Control Your Time or Stay Stuck: You Choose — If this hit home, it’s time to do something about it. This is the manual for getting your life back.

Join the DROP System training:
8 weeks. One powerful rhythm. No fluff. Just the truth — and the tools to live a life that actually means something.