I used to wear my 14-hour days like a badge of honour.
- First in.
- Last out.
- Available 24/7.
- Running on caffeine, adrenaline, and a phone that never stopped ringing.
I thought I was untouchable.
Nobody could question my commitment, my effort, my contribution.
I was The Guy. The one who made shit happen, no matter what it cost.
And now?
I look back and think: what a twat.
Because here’s the truth I was too busy to see:
Working longer hours doesn’t make you impressive.
It makes you someone with no boundaries, no rhythm, and no grip on reality.
We’ve Been Sold a Lie — And I Bought It
The lie goes like this:
- Hustle = ambition
- Tired = committed
- No holidays = valuable
- Inbox at midnight = leadership
It’s absolute bollocks.
But when you’re in it, it feels real. It feels necessary.
You tell yourself:
“This is just a season.”
“Once I get through this project…”
“If I don’t do it, who will?”
And then you look up… and it’s been years.
You’ve missed birthdays.
You’ve skipped holidays.
You’ve worn burnout like it’s some elite status symbol.
Long Hours Don’t Equal High Performance
I need you to hear this loud and clear:
There is zero correlation between the number of hours you work and how much value you create.
In fact, the data says the opposite:
- Productivity nosedives after 50 hours a week
- Decision-making suffers
- Mistakes increase
- You become reactive, not strategic
- Your body starts to shut down
But you’re too knackered to notice — or too proud to care.
And when someone does try to help, you lash out:
“You don’t get it.”
“This is what it takes.”
“You think I have a choice?”
I know, because that used to be me.
Let’s Be Honest: You’re Not Winning — You’re Drowning
You might look successful from the outside.
But inside?
- You’re constantly on edge
- Your brain won’t shut up at night
- You forget why you started
- You’re more irritable, less patient, and emotionally drained
And deep down, you know it can’t go on.
You’re not thriving.
You’re surviving.
And the longer you fake it, the worse the crash will be.
DROP was built so that crash doesn’t have to happen.
DROP Is the Anti-Hustle Framework That Actually Works
This isn’t another productivity hack.
It’s a system built for real life.
By someone who lived the burnout spiral and clawed his way back out.
Here’s how DROP flips the script:
DUMP
Get it all out of your head. Every task. Every loose end. Every “I’ll just do it later” item.
Because right now? Your brain’s a war zone.
And that chaos is killing your performance.
REVIEW
What’s working? What’s worth it? What’s draining you?
This step shows you the true cost of your current way of working.
And I don’t just mean money.
I mean energy. Joy. Health. Family.
OFFLOAD
Delete. Delegate. Defer.
This is where your ego takes a hit — and your life starts to heal.
You’re not a superhero. You’re human.
You don’t need to carry it all to prove you’re enough.
PLAN
Now we rebuild.
Not a fantasy week where you work 4 hours and sip smoothies on a beach.
A real week. One that protects your time.
One that prioritises what matters.
One that you can actually stick to — without destroying yourself.
Want to Know What’s Actually Impressive?
It’s not the guy shouting about his 18-hour day.
It’s the woman who:
- Delivers world-class results in 6 focused hours
- Knows when to rest
- Delegates without guilt
- Walks her kid to school every morning
- Logs off at 5PM without justifying it
That’s real power.
That’s leadership.
And that’s what DROP gives you the tools to build.
Real Talk: If You’re Still Flexing Over Long Hours… You’re Behind
I know that stings.
It’s meant to.
Because high performers — actual high performers — don’t measure their worth by hours worked.
They measure it by:
- Progress made
- Energy protected
- Decisions improved
- Time created
- Life enjoyed
You can stay stuck proving how much you can endure.
Or you can build a life where you don’t have to.
Your call.
DROP Is Not for the Lazy — It’s for the Fed Up
Let’s be clear:
This isn’t about doing less for the sake of it.
This isn’t about coasting or avoiding work.
It’s about doing the right work, at the right time, in the right way — so you can win without wrecking yourself.
And if you’ve been where I’ve been, you’ll know:
That’s the only kind of winning that matters.
Here’s the Bottom Line
If you’re still working 12-hour days, you’re not a warrior.
You’re a warning sign.
Your team’s watching.
Your family’s wondering where you are.
And your body is waiting to shut you down.
But it doesn’t have to end that way.
DROP gives you the framework to escape.
Not just to survive — but to thrive.
It’s not magic. It’s not easy.
But it’s real. And it works.
Buy the book:
Control Your Time or Stay Stuck: You Choose — Written by someone who’s lived the hustle, hit the wall, and found the way out.
Join the DROP System training:
8 weeks to reclaim your time, rebuild your energy, and stop measuring success by how much of yourself you can sacrifice.
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